With the consumption of dairy products in western countries stagnant, the world's largest processors are ramping up investment in emerging markets. European dairy giant Arla Foods is still targeting growth in countries like the UK and Germany through investment in value-added innovation but it is increasingly investing in markets like China and Nigeria. Both feature in Arla's list of priority markets, drawn up in 2015 as part of the cooperative's Strategy 2020 business plan. Arla's executive vice-president of international operations, Tim Orting Jorgensen, talks to John Shepherd about the company's recent moves in Nigeria and how, despite the country's recent economic problems, the market is a springboard for the co-op's ambitions in the wider region.
↧